Job Description (JD) – Agency Sales Manager (ASM)

Designation: Agency Sales Manager (ASM)
Department: Agency Sales
Reporting To: Branch Manager / Cluster Manager
Location: As per business requirement

Role Purpose

To recruit, train, develop, and manage a team of Insurance Advisors/Agents and drive business through the agency channel by achieving sales targets, productivity, and quality parameters.

Key Responsibilities

Agency Recruitment

• Recruit and onboard quality insurance advisors/agents.
• Build a strong advisor network to ensure continuous business growth.
• Conduct sourcing activities and recruitment drives.

Advisor Development

• Train advisors on products, sales processes, compliance, and customer service.
• Provide field support through joint sales calls and handholding.
• Motivate advisors to achieve business goals.

Sales & Business Development

• Achieve assigned premium and policy targets.
• Drive advisor activation and productivity.
• Generate leads and support advisors in converting prospects.
• Ensure growth in customer acquisition and retention.

Relationship Management

• Maintain strong relationships with advisors and customers.
• Address advisor queries and provide timely resolutions.
• Coordinate with branch operations and support teams.

Compliance & Reporting

• Ensure adherence to company policies and regulatory guidelines.
• Maintain accurate sales and recruitment records.
• Submit periodic business reports and MIS updates.

Eligibility Criteria

• Graduate in any discipline (preferred).
• Minimum 1-5 years of experience in sales, insurance, banking, NBFC, telecom, or FMCG sales.
• Experience in team handling and field sales preferred.
• Strong communication, relationship-building, and leadership skills.
• Local market knowledge will be an added advantage.

Key Skills

• Agency Recruitment
• Team Management
• Sales & Business Development
• Leadership & Coaching
• Relationship Management
• Communication & Negotiation
• Target Orientation

KPIs

• Advisor Recruitment
• Active Advisor Count
• Premium Collection
• Policy Issuance
• Persistency & Renewal Performance
• Business Revenue Achievement
• Advisor Productivity

CTC Range: As per company policy and candidate experience.
Job Nature: Full-time, Field Sales Role.